Would you rather like a long article to know about a company or maybe just a small video or an image that helps you save time and understand better?
The latter sounds much more appealing.
In other words, let’s see what are the types of graphic design that still exist and will be more in demand for 2022.
Content
Brand Design
In simple terms, brand identity is the most crucial part for a brand’s image.
For instance, you would not remember Coke, Facebook, Whatsapp or even Google if they keep on changing their brand color or logo or even the typography.
Do you know why?
Let’s find out.
Being consistent with brand guidelines help the big brands to retain their customers and build trust with them.
That’s what brand design is all about.
As a result, it covers the elements of a brand which will keep the brand identity intact.
Major Areas
Brand Design or Visual Identity Design normally focuses on
- Logo
- Icons
- Color palette
- Typography
- Image creation (Vector and pixel)
$80,772/year avg.
These areas combined forms brand guidelines which are followed by everyone in the company. Hence, keeping the brand identity.
Above all, Logo is the visual image that represents the brand and its services. Although, it is a very small image but it holds a strong power of how a brand is recognized by their customers.
But, we will not go in depth of Logo Design but if you want to learn and become a logo designer, we have a beginner’s guide for logo design that you may want to check out.
Softwares Required
Adobe Illustrator, Sketch, Stock Photos, Adobe Photoshop, AdobeXD.
Types of Graphic Design:
Advertising
Ever wondered how much time it takes to create the advertisement that you play on loop in your head when heard or viewed once?
Certainly, it keeps you engaged right?
That is to say, Advertising is going to be a huge success and widely requested type of graphic design.
It takes months of strategic planning, designing or executing a perfect advertisement that people will like and remember for a long time.
Moreover, normally a brand designer knows about advertising as well because he is responsible for creating the brand guidelines that will be followed everywhere, he should know about the kind of content people would like to see.
Major Areas
Advertising designers mainly focuses on:
- Print (newspapers, magazines, newsletters)
- Broadcast (television, radio)
- Outdoor (billboards)
- Public Service (to inform or educate)
- Product Placement (on cars and buses, in stores)
- Online Advertisement (email, web: social media)
$54,036/year avg.
Point 1, 3, 4 & 5 are the offline advertisements while the remaining are a part of online advertisement. Now you need to pick yours and get started with it.
Moreover, Advertisers keep an eye on the market to see their customer responses on different ads. This helps them understand customer behavior, their likes & dislikes which ultimately results in creating a great ad that will be a hit in the market.
Softwares Required
Adobe Spark, Illustrator, InDesign, Canva, CorelDraw
Quick Read:
Learn how to make an Infographic in no time
Email Marketing Infographic leads to more traffic. 3rd point is the most important.
Product Design
Thirdly, having a great product is not going to bring the customers to you. Showcasing that product wisely in front of your customers might get the right audience for it.
Product design is solely focused on creating a design that will show the root cause for a problem and provide a solution for it via your product.
To begin with, they communicate and engage with the engineers and marketers to understand the technical & market functionalities but they are responsible for creating an amazing product that will generate leads and hence revenue.
Creative Bloq has 25 inspiring examples of product design for you to check out.
In addition, few of them are shown below.
Major Areas
Product design is in every area and is performed in few stages. These stages can be listed as:
- The design brief
- Market Analysis
- Technical Roadblocks
- Prototyping
- Final Implementation
- Post launch analysis
$116,537/year avg.
Product design can be done in any area or sector as long as we have a product to focus. Apple, Google, Amazon and more brands are prioritizing product design more to engage their demographic audience.
Above all, It is more of creating a strategy and plan the phases of your product launch.
But if you want to know more about the above stages and their in depth details, drop a comment below and I will make an article precisely focusing on it.
Softwares Required
Sketch, Adobe Illustrator, Adobe PhotoShop, NounProject
Quick Read:
Dribbble has a great collection of product design examples. Check them out.
Merixstudio shows the methodology of product design. I love the 3rd type of it a lot.
Web Design
Lastly, I have only heard a few terms when it comes to designers: Brand Manager, Product Designer, Logo Designer or UX/UI Designer.
Web design is all about UI designs and UX designs.
UI designers mainly focus on creating a design that is user friendly and would engage/attract more users.
Thus the term UI i.e User Interface. Designers who can create an interface for a device or application to gain high traffic and attraction wins the market.
Now these UI designers work with UX designers who are user experience developers. These are the guys who know how the app or device works.
Therefore, if any changes or limitations are there in the created UI design, they will let us know so we can update our designs and provide an updated version.
Major Areas
UI designers usually focuses on below areas:
- Web applications
- Website Designs
- Landing Pages
- Email Designs
- Dashboards
$90,026/year avg.
Softwares Required
Wireframe & prototyping tools: MockFlow, Wireframe.cc, InVision, Proto.io, Sketch
Design Tools: Adobe Illustrator, Photoshop, Adobe XD
Quick Read:
99designs showcase 8 different types of websites and how to create them. 4nd & 7th are simply amazing!
Lyfemarketing has 10 website styles that are in trend. Which is your pick?
Conclusion
Thank you for reading the article!
In conclusion, the idea behind putting a guide is to give you the right information at one place. Similarly, there are tons of other topics like Jobs to pick in designing, responsibilities to nurture in your specific design field and many more but they are a vast topic to discuss in detail.
However, if you want info related to it, let me know in the comment section below and I would be happy to bring the right information in front of you.
To summarize the above topics on Types of Graphic Design:
- There are 4 top graphic design types today and they are: Brand Design, Advertising Design, Product Design & Web Design.
- Firstly, Brand Design consists visual identity of your brand and thus is the crucial design element for your brand. Most importantly, they are in direct communication with the marketers and advertisers to understand the market at present so as to provide a better working and revenue generating design solutions.
- Secondly, Advertising Design would then focus on promoting your brand to right audience. Now how you create ads is the key factor here. In other words, your ads should be appealing and attractive enough to engage users to make a purchase or give you a visit.
- Thirdly, Product Design is all about creating a strategic plan to implement and execute your product launch. Therefore, your entire product depends on this as customers will make a judgement about your product by how you present it to them.
- Lastly, Web Design. Launching a product is just not enough. As a result, to engage users further, you need to create such a user interface that lets users navigate smoothly till the checkout page (just kidding). But yes the smooth navigation is the key here.
And that’s a wrap.
Above all, People like puzzles but not when purchasing or making a decision to purchase. So design wisely.
Do you think there is any other type missing here?